Tesla’s solar roof tiles are part of Elon Musk’s plan to offer solar products with better aesthetics in order to create a distinctive brand that can be differentiated from other installers on a product basis.
According to Electrek, he said when first announcing the product that they were working on such solar products: “I think this is really a fundamental part of achieving differentiated product strategy”. He believes that current solar products look all the same and that roofs are ugly.
The solar roof was Tesla’s solution to this problem. The tiles originally unveiled were sleek looking, but Tesla is now also making sure that they mesh with the rest of the roof for an overall sleek design.
Tesla also says that they are replacing vents and other things sticking out of the roof in order to match the solar tiles.
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Date: Jun 15, 2019 @ 09:20
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